AZ Home Improvement
From Craftsmanship to Clicks – Growing a Maryland Remodeling Brand Online
The Client
AZ Home Improvement has built a reputation in Maryland for turning houses into dream homes. With expertise in remodeling, renovations, and construction, they’ve earned the trust of homeowners who value quality and reliability.
The Challenge
Growth Statistics
The Partnership
That’s where Genifem stepped in. As their digital marketing partner, we took charge of building AZ Home Improvement’s online identity from the ground up. We launched and optimized their official accounts on Instagram, TikTok, Facebook, YouTube, and Yelp, giving them a professional, consistent voice across platforms.
Our creative team designed eye‑catching graphics and edited polished videos that highlight their craftsmanship. With a monthly content calendar guiding daily posts, we ensured their brand stayed visible and engaging.
The Results
The impact was immediate:
- A steady rise in reach and engagement
- Stronger brand visibility across social platforms
- A growing pipeline of leads from homeowners in Maryland
To keep AZ Home Improvement informed, we moved from weekly to bi‑weekly performance reports, offering clear insights and recommendations. Behind the scenes, automation tools like Buffer made scheduling seamless, while our strategy leaned on trends, audience insights, and continuous optimization.
What’s Next
Google Ads
To capture high‑intent searches
Meta Ads
To expand reach on Facebook and Instagram
Email Marketing
To nurture leads and drive conversions
Key Takeaways
This partnership shows what happens when craftsmanship meets smart marketing. Together, Genifem and AZ Home Improvement are not just building homes — we’re building a long‑term story of digital success.
