McDonald — Transforming HR with AI
Client Background
McDonald’s East Side, a leading franchise, is known not only for serving great food but also for fostering a supportive workplace culture. As the workforce grew, so did the challenge: how to deliver fast, reliable HR support while keeping employees satisfied and reducing administrative strain.
The Challenge
Employees frequently faced delays when seeking information about leave balances, salary structures, benefits, and insurance policies. HR teams were overwhelmed with repetitive queries, leaving little room for strategic initiatives. McDonald’s East Side needed a scalable, employee‑friendly solution that could provide instant support—available 24/7.
Growth Statistics
The Solution
Genifem, a Martech company specializing in digital innovation, partnered with McDonald to design and implement Stacy, an AI‑powered virtual HR assistant.
- Always available: Stacy offers round‑the‑clock support for HR queries.
- Human touch in automation: Responses are personalized, conversational, and empathetic.
- Seamless integration: Employees can access Stacy via voice or chat, making HR support as simple as a phone call.
Execution
The Genifem team combined creative storytelling with workflow optimization to ensure smooth adoption:
- Designed promotional visuals and messaging to introduce Stacy in a relatable, employee‑first way.
- Integrated Stacy into daily HR workflows, making the transition effortless for staff.
The Impact
The results were immediate and measurable:
01 Faster Response Times
Employees received instant answers without waiting for HR staff.
02 Reduced HR Workload
Routine queries were automated, freeing HR teams to focus on strategic initiatives.
03 Enhanced Employee Satisfaction
Staff felt supported, valued, and more connected to the workplace.
Key Takeaways
This collaboration highlights how AI in HR can go beyond efficiency—it can humanize employee support. By blending technology, marketing, and empathy, Genifem helped McDonald’s strengthen workplace culture while optimizing operations.
